AFG supports Time to Change

For the past couple of years, World Mental Health Day has been acknowledged at AFG successfully through in-house events, almost certainly involving tea and cake!

But this year, we decided to do things a little differently and join forces with national partners Time to Change, to get out into the public and raise awareness about mental health issues with the lovely people of Liverpool.  And being renowned as a city of chatterboxes, engaging with the public was, well, a piece of cake!

time to change

So on an early (and somewhat chilly) morning on Wednesday 10th October, Vicky Wilson, Liverpool Area Manager, and Helen Burns of the Marketing & Communication team, donned their Time to Change t-shirts and joined a group enthusiastic volunteers at the Time to Change Village in Williamson Square, Liverpool, to celebrate the 20th Anniversary of World Mental Health Day.

The day promoted open discussion of mental disorders, and investments in prevention, promotion and treatment services. This year the theme for the day was “Depression: A Global Crisis”.

The Village was a pop-up interactive space that had all the things you might expect to find in villages and towns across the world: a health centre, library, café, post office, cinema and a news agent. But there was a twist; each part of the village provided a unique opportunity to engage the public in conversation about mental health.


Proud to be representing AFG in supporting the Time to Change Village, Helen said

We attended training the day before which was really helpful; we were given tips on how to approach members of the public and to have a casual natter about mental health, to help challenge prejudices and stereotypes which often lead to discrimination  It was great to be part of such a fabulous event.

A representative of MIND thanked AFG for our involvement.

I want to offer a heartfelt thank you for volunteering.  It was a fantastic day and I really hope that you enjoyed it as much as I and the rest of the team did. The Village was a great success and we couldn’t have done it without you.  Thanks to you we engaged almost 1,200 people throughout the day!


Depression affects more than 350 million people of all ages, in all communities, and is a significant contributor to the global burden of disease. Although there are known effective treatments for depression, access to treatment is a problem in most countries and in some countries fewer than 10% of those who need it receive such treatment.

For more information please visit